### Example of Fallback Value Usage

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization?product=google-sheets

This example shows how to use a fallback value for the 'firstname' merge field. If the recipient's first name is unknown, the email will use 'there' as the default greeting.

```text
Hi {{ firstname | there }}
```

--------------------------------

### Personalized Post-Scriptum Example

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization?product=google-sheets

Add a personalized post-scriptum to emails using a variable. If the 'postscriptum' cell is blank for a recipient, the variable will be replaced with an empty string, resulting in no post-scriptum for that email.

```text
{{ postscriptum }}
```

--------------------------------

### Personalized Link Setup in Google Sheets

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization?product=google-sheets

To create personalized links, add a 'link' column to your spreadsheet. Mailmeteor will use the content of this column for the hyperlink.

```text
link
```

--------------------------------

### Personalizing Email Subject Line with Variables

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization.md

Insert personalized variables into your email subject line by enclosing them in double curly braces. This example uses 'firstname' and 'planet' variables to increase open rates.

```text
{{ firstname }}
{{ planet }}
```

--------------------------------

### Personalized Subject Line Example

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization?product=google-sheets

Personalize the subject line of your email by typing the variable (column header) inside double braces. Ensure the variable name exactly matches the spreadsheet header, including case and absence of spaces.

```text
{{ firstname }}
```

--------------------------------

### Google Sheets Structure for Personalization

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization?product=google-sheets

Prepare your Google Sheet by creating a column for each piece of information you want to personalize. Ensure each column has a header and an 'email' column is always included. Leave cells blank for optional personalization fields.

```text
firstname
email
company
postscriptum
```

--------------------------------

### Using the Embed Variable

Source: https://mailmeteor.com/docs/campaigns/advanced/embed.md

Insert this variable into your email content to display a clickable thumbnail of the linked content. Replace 'https://...' with the actual URL of the content you wish to embed.

```text
{% raw %}{{ embed https://www.youtube.com/watch?v=-YX65-kywOE }}{% endraw %}
```

--------------------------------

### Use Fallback Values for Variables

Source: https://mailmeteor.com/docs/campaigns/advanced/personalization.md

Provide a fallback (default) value for a variable by separating it with a vertical bar. This ensures content is displayed even when recipient data is missing.

```text
{{ firstname | there }}
```