### Object Properties Reference

Source: https://developers.facebook.com/docs/meta-pixel/reference#reference

This section outlines the available object properties, their data types, and descriptions for use with Meta Pixel events.

```APIDOC
## Object Properties Reference

This section outlines the available object properties, their data types, and descriptions for use with Meta Pixel events.

### Properties

- **`content_category`** (String) - Optional - Category of the page/product.
- **`content_ids`** (Array of integers or strings) - Product IDs associated with the event, such as SKUs (e.g. `['ABC123', 'XYZ789']`).
- **`content_name`** (String) - Optional - Name of the page/product.
- **`content_type`** (String) - Either `product` or `product_group`. If the IDs passed in `content_ids` or `contents` are product IDs, use `product`. If they are product group IDs, use `product_group`. If not provided, Meta matches the event to every item with the same ID, regardless of type.
- **`contents`** (Array of objects) - An array of JSON objects containing `id` (required) and `quantity` (required), and optionally EAN or other product/content identifiers. e.g. `[{'id': 'ABC123', 'quantity': 2}, {'id': 'XYZ789', 'quantity': 2}]`.
- **`currency`** (String) - The currency for the `value` specified.
- **`num_items`** (Integer) - Used with the `InitiateCheckout` event. The number of items when checkout was initiated.
- **`predicted_ltv`** (Integer, float) - Predicted lifetime value of a subscriber as defined by the advertiser and expressed as an exact value.
- **`search_string`** (String) - Used with the `Search` event. The string entered by the user for the search.
- **`status`** (Boolean) - Optional - Used with the `CompleteRegistration` event, to show the status of the registration.
- **`value`** (Integer or float) - The value of a user performing this event to the business.
```

--------------------------------

### Standard Events Reference

Source: https://developers.facebook.com/docs/meta-pixel/reference#reference

This section provides a detailed reference for each standard event supported by the Meta Pixel. It includes the event name, a description of when the event should be fired, and the associated object properties that can be passed to provide more context. For events that support it, the 'Promoted Object custom_event_type value' is also listed.

```APIDOC
## Standard Events Reference

### Description
This section provides a detailed reference for each standard event supported by the Meta Pixel. It includes the event name, a description of when the event should be fired, and the associated object properties that can be passed to provide more context. For events that support it, the 'Promoted Object custom_event_type value' is also listed.

### Events

**AddPaymentInfo**
- **Description**: When payment information is added in the checkout flow. A person clicks on a save billing information button.
- **Object Properties**: `content_ids`, `contents`, `currency`, `value` (Optional)
- **Promoted Object custom_event_type value**: ADD_PAYMENT_INFO

**AddToCart**
- **Description**: When a product is added to the shopping cart. A person clicks on an add to cart button.
- **Object Properties**: `content_ids`, `content_type`, `contents`, `currency`, `value` (Optional). Required for Advantage+ catalog ads: `contents`.
- **Promoted Object custom_event_type value**: ADD_TO_CART

**AddToWishlist**
- **Description**: When a product is added to a wishlist. A person clicks on an add to wishlist button.
- **Object Properties**: `content_ids`, `contents`, `currency`, `value` (Optional)
- **Promoted Object custom_event_type value**: ADD_TO_WISHLIST

**CompleteRegistration**
- **Description**: When a registration form is completed. A person submits a completed subscription or signup form.
- **Object Properties**: `currency`, `value` (Optional)
- **Promoted Object custom_event_type value**: COMPLETE_REGISTRATION

**Contact**
- **Description**: When a person initiates contact with your business via telephone, SMS, email, chat, etc. A person submits a question about a product.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: CONTACT

**CustomizeProduct**
- **Description**: When a person customizes a product. A person selects the color of a t-shirt.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: CUSTOMIZE_PRODUCT

**Donate**
- **Description**: When a person donates funds to your organization or cause. A person adds a donation to the Humane Society to their cart.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: 

**FindLocation**
- **Description**: When a person searches for a location of your store via a website or app, with an intention to visit the physical location. A person wants to find a specific product in a local store.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: FIND_LOCATION

**InitiateCheckout**
- **Description**: When a person enters the checkout flow prior to completing the checkout flow. A person clicks on a checkout button.
- **Object Properties**: `content_ids`, `contents`, `currency`, `num_items`, `value` (Optional)
- **Promoted Object custom_event_type value**: INITIATE_CHECKOUT

**Lead**
- **Description**: When a sign up is completed. A person clicks on pricing.
- **Object Properties**: `currency`, `value` (Optional)
- **Promoted Object custom_event_type value**: LEAD

**Purchase**
- **Description**: When a purchase is made or checkout flow is completed. A person has finished the purchase or checkout flow and lands on thank you or confirmation page.
- **Object Properties**: `content_ids`, `content_type`, `contents`, `currency`, `num_items`, `value`. Required: `currency` and `value`. Required for Advantage+ catalog ads: `contents` or `content_ids`.
- **Promoted Object custom_event_type value**: PURCHASE

**Schedule**
- **Description**: When a person books an appointment to visit one of your locations. A person selects a date and time for a tennis lesson.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: SCHEDULE

**Search**
- **Description**: When a search is made. A person searches for a product on your website.
- **Object Properties**: `content_ids`, `content_type`, `contents`, `currency`, `search_string`, `value` (Optional). Required for Advantage+ catalog ads: `contents` or `content_ids`.
- **Promoted Object custom_event_type value**: SEARCH

**StartTrial**
- **Description**: When a person starts a free trial of a product or service you offer. A person selects a free week of your game.
- **Object Properties**: `currency`, `predicted_ltv`, `value` (Optional)
- **Promoted Object custom_event_type value**: START_TRIAL

**SubmitApplication**
- **Description**: When a person applies for a product, service, or program you offer. A person applies for a credit card, educational program, or job.
- **Object Properties**: Optional.
- **Promoted Object custom_event_type value**: SUBMIT_APPLICATION

**Subscribe**
- **Description**: When a person applies to a start a paid subscription for a product or service you offer. A person subscribes to your streaming service.
- **Object Properties**: `currency`, `predicted_ltv`, `value` (Optional)
- **Promoted Object custom_event_type value**: SUBSCRIBE

**ViewContent**
- **Description**: A visit to a web page you care about (for example, a product page or landing page). `ViewContent` tells you if someone visits a web page's URL, but not what they see or do on that page. A person lands on a product details page.
- **Object Properties**: `content_ids`, `content_type`, `contents`, `currency`, `value` (Optional). Required for Advantage+ catalog ads: `contents` or `content_ids`.
- **Promoted Object custom_event_type value**: VIEW_CONTENT
```

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