It costs less than the rework you'll do without it.
```
--------------------------------
### Build Small Ceramics Studio Site
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a site for a small ceramics studio using Hallmark.
```bash
$ /hallmark build a small ceramics studio site
```
--------------------------------
### Example: Filter by Milliseconds and Path
Source: https://github.com/nutlope/hallmark/blob/main/site/_tests/02-streampipe-cli/index.html
Shows filtering records where 'ms' is greater than 1000 and the 'path' starts with '/api'.
```bash
`ms > 1000 && path.startsWith('/api')`
```
--------------------------------
### Build SaaS Product Page
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a modern-minimal SaaS product page using Hallmark.
```bash
$ /hallmark build a SaaS product page, modern-minimal
```
--------------------------------
### Build Software Architect Personal Site
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a personal site for a software architect using Hallmark.
```bash
$ /hallmark build a software architect personal site
```
--------------------------------
### Build Developer Infrastructure Landing Page
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a landing page for developer infrastructure using Hallmark.
```bash
$ /hallmark build a developer infrastructure landing page
```
--------------------------------
### Soft Voice Example: Pun
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
A Soft voice example using a restrained pun.
```text
It's about time.
```
--------------------------------
### Build Travel Booking Site
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build an atmospheric travel booking site using Hallmark.
```bash
$ /hallmark build a travel booking site, atmospheric
```
--------------------------------
### Technical Voice Example: Naming Inputs
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Technical voice example names the inputs and refuses generality.
```text
Read anything that emits lines. Files, pipes, sockets, kubectl logs.
```
--------------------------------
### Build Small-Batch Coffee Subscription Page
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a small-batch coffee subscription page using Hallmark.
```bash
$ /hallmark build a small-batch coffee subscription page
```
--------------------------------
### Initialize a New Nexus Project
Source: https://github.com/nutlope/hallmark/blob/main/site/_tests/verbs/redesign/output.html
Use this command to create a new Nexus project. Replace 'my-team' with your desired project name.
```bash
$ npx nexus init my-team
```
--------------------------------
### Soft Voice Example: Claim with Refusal
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This example pairs a claim with a refusal, characteristic of Soft voice.
```text
This page is soft because the surface should be soft. The rules underneath are not.
```
--------------------------------
### Luxury Voice Example: Opinionated Engine
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Luxury voice example precisely names the role and embraces conflict.
```text
A small, opinionated craftsmanship engine that argues with your AI assistant on your behalf — and wins.
```
--------------------------------
### Nexus Initialization Command
Source: https://github.com/nutlope/hallmark/blob/main/site/_tests/verbs/redesign/notes.md
This command is used to initialize a new Nexus project. It is a small, self-contained example demonstrating a proof-of-concept within the redesigned structure.
```bash
nexus init
```
--------------------------------
### Luxury Voice Example: Studied Hand
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
A concise Luxury voice example where the determiner plays a key role.
```text
A studied hand.
```
--------------------------------
### Build Creative Studio with Playful Motion
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a creative studio page with playful motion using Hallmark.
```bash
$ /hallmark build a creative studio with playful motion
```
--------------------------------
### Install shadcn/ui Components
Source: https://github.com/nutlope/hallmark/blob/main/docs/talk-slides.md
Use this command to add essential shadcn/ui components to your project. This helps agents generate UIs composed of real, well-designed elements.
```bash
npx shadcn@latest add button card dialog input table
```
--------------------------------
### Luxury Voice Example: Analogy
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Luxury voice example uses an analogy to treat the page as a social entity.
```text
A page should arrive like a person — composed, deliberate, in good clothes.
```
--------------------------------
### Build Moroccan Fashion Brand Landing Page
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example command to build a landing page for a Moroccan fashion brand using Hallmark.
```bash
$ /hallmark build a Moroccan fashion brand landing page
```
--------------------------------
### Luxury Voice Example: Refusal as Gatekeeping
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This example uses refusal as a form of gatekeeping, characteristic of a Luxury voice.
```text
By appointment.
```
--------------------------------
### Luxury Voice Example: Heritage and Scale
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Luxury voice example implies heritage and names the scale of the collective.
```text
The world's most acclaimed creative collective, where 23 partners work independently and collaboratively to shape the future of design.
```
--------------------------------
### Build Landing Page Prompt
Source: https://github.com/nutlope/hallmark/blob/main/site/index.html
Example prompt to generate a landing page for a dev event launch using an AI model (Sonnet 4.6). This demonstrates the input that might precede a Hallmark-enhanced output.
```bash
$ /hallmark build a landing page for a dev event launch.
```
--------------------------------
### Soft Voice Example: Passion via Enumeration
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Soft voice example expresses passion through enumeration and vulnerability.
```text
All I want to do is build websites. Typography, motion design, copywriting, performance — the web is an endless medium of opportunity.
```
--------------------------------
### Component State Styling Example
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/SKILL.md
Shows CSS rules for handling component states, including both standard pseudo-classes and custom classes for simultaneous rendering in a demo wrapper. This ensures states are visually represented.
```css
.btn:hover, .btn.is-hover { background: var(--color-paper-3); }
.btn:focus-visible, .btn.is-focus { outline: 2px solid var(--color-focus); }
.btn:active, .btn.is-active { transform: translateY(1px); }
```
--------------------------------
### Soft Voice Example: Version Number
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
A Soft voice example using a version number to signal craft-in-progress.
```text
Designer for the Web (v. XIX).
```
--------------------------------
### Preview of Hallmark Project Configuration
Source: https://github.com/nutlope/hallmark/blob/main/site/_tests/03-maple-bakery/brief.md
This markdown snippet summarizes the key configuration details for the Hallmark project, including macrostructure, theme, enrichment, sections, and motion primitives.
```markdown
**Hallmark · v0.6.0**
- **Macrostructure** · Catalogue
- **Theme** · Almanac (warm parchment paper · IM Fell Display roman-serif · warm-amber accent ~3%)
- **Enrichment** · Tier-A pure-CSS / inline-SVG bread silhouettes (one per item, 96px)
- **Sections** · Masthead · Today's bake (8-item catalogue grid) · Visit · Colophon
- **Motion** · row hover-rule (1 primitive)
- **Slop test** · 38 / 38 ✓
- **Diversification** · differs from v1 (Long Document/Linen) on macrostructure + display style
```
--------------------------------
### Brutalist Voice Example: Refusal
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This example demonstrates a Brutalist voice pattern using a direct refusal and all caps.
```text
WE ARE A STUDIO. WE ARE NOT A PLATFORM.
```
--------------------------------
### Reference Image Prompt Example
Source: https://github.com/nutlope/hallmark/blob/main/docs/talk-slides.md
When using an AI agent for design, provide a reference image and instruct the agent to extract structure rather than copy pixels. This helps convey taste and rhythm.
```text
→ pick a real site you admire.
→ ask the agent to extract the structure, not copy the pixels.
→ name the role of the type ("italic editorial serif"), not the font.
```
--------------------------------
### Open the Nexus Dashboard
Source: https://github.com/nutlope/hallmark/blob/main/site/_tests/verbs/redesign/output.html
Run this command after initializing your project to open the Nexus dashboard in your browser.
```bash
$ nexus open
```
--------------------------------
### Luxury Voice Example: Philosophical Statement
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This Luxury voice example uses a short, philosophical statement with repeated elements.
```text
Restraint, repeated, becomes a signature.
```
--------------------------------
### Technical Voice Example: Data Headline
Source: https://github.com/nutlope/hallmark/blob/main/skills/hallmark/references/copy.md
This example uses data points as the headline, characteristic of a data-first Technical voice.
```text
23 spans · 4 services · 482 ms.
```