### Copy .env.example to .env

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Copy the example environment file to a new file named .env. This is a one-time setup step to configure environment variables for the skill.

```bash
cp .env.example .env
```

--------------------------------

### Example Reallocation Plan

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Provides a concrete example of a monthly budget reallocation plan, comparing current allocations with recommended changes based on performance metrics like ROAS.

```text
CURRENT ALLOCATION (monthly):
- Google Ads: $8,000 (2.1× ROAS)
- Meta Ads:   $12,000 (0.9× ROAS)
- LinkedIn:   $3,000 (4.2× ROAS)

RECOMMENDED REALLOCATION:
- Google Ads: $9,000 (+$1,000) — scale branded search
- Meta Ads:   $6,000 (-$6,000) — kill "lookalike-v3", keep retargeting only
- LinkedIn:   $7,000 (+$4,000) — scale the 4.2× ROAS campaign
- Reserve:    $4,000 — test new channel (TikTok or YouTube)

NET CHANGE: $0 (same total budget)
EXPECTED ROAS LIFT: 1.6× → 2.4× (projected)
```

--------------------------------

### PAS Framework Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Illustrates the Problem-Agitate-Solve copywriting framework with a practical example for marketing attribution.

```text
You're spending $5,000/month on ads but have no idea which ones actually drive revenue. (Problem)

Every day without attribution data, you're guessing — pouring money into campaigns that might be doing nothing while starving the ones that work. (Agitate)

Humblytics connects every dollar of ad spend to actual conversions, so you can double down on what works and cut what doesn't. (Solve)
```

--------------------------------

### Benefits Over Features Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Demonstrates the application of the benefits-over-features principle with a specific example.

```text
Feature: "Real-time analytics dashboard"
Benefit: "Know what's working on your site right now — not yesterday"
```

--------------------------------

### Video Script Format Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/content-strategist/SKILL.md

Illustrates a basic script format for an educational video, including placeholders for on-screen text, B-roll, and narration.

```text
[HOOK - on screen]
"Did you know that 96% of visitors leave your site without converting?"

[B-ROLL: analytics dashboard showing bounce rate]
NARRATION: "Most businesses focus on driving more traffic..."

[TALKING HEAD]
"But the real leverage is in converting the traffic you already have."
```

--------------------------------

### Create and Start Test API

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

API endpoint to create and initiate an A/B test. This is a POST request to the properties endpoint with the test configuration.

```http
POST /properties/{propertyId}/tests
```

--------------------------------

### Funnel Conversion Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Illustrates a typical SaaS conversion funnel, showing the flow of users from initial visitors through to retained customers, along with conversion rates at each step.

```text
Visitors → Signups → Activated → Trial → Paid → Retained

  10,000 → 500 → 300 → 200 → 80 → 65
         5.0%  60.0%  66.7%  40.0%  81.3%
```

--------------------------------

### Specificity Sells Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Highlights the importance of using specific, quantifiable claims over vague statements to build credibility.

```text
Vague: "Trusted by thousands of companies"
Specific: "Used by 2,847 marketing teams across 40 countries"

Vague: "Improve your conversion rate"
Specific: "The average Humblytics user increases their conversion rate by 23% in the first 90 days"
```

--------------------------------

### Example Attribution Table

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Illustrates the structure of an attribution table, showing key metrics like Spend, Clicks, Signups, Revenue, and ROAS for different campaign levels.

```markdown
Source | Campaign | Spend | Clicks | Signups | Revenue | ROAS
|--------|----------|-------|--------|---------|---------|------|
gOOGLE/CPC | brand-search | $1,200 | 340 | 28 | $4,200 | 3.5×
meta/paid | lookalike-v3 | $2,800 | 1,240 | 42 | $1,680 | 0.6×
organic | seo-longtail | $0 | 860 | 31 | $3,720 | ∞
```

--------------------------------

### Clarity Over Cleverness Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Illustrates the principle of prioritizing clear communication over complex language in marketing copy.

```text
Bad: "Unlock the paradigm of data-driven growth synergies"
Good: "See exactly where you're losing customers — and fix it"
```

--------------------------------

### Reader-Centric Copywriting Example

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Contrasts company-centric messaging with reader-centric copy that focuses on the customer's problems and goals.

```text
Company-centric: "We built the most advanced analytics platform"
Reader-centric: "Finally understand why visitors leave your site without buying"
```

--------------------------------

### Ideal Page Structure Flow

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/page-cro/SKILL.md

This outlines the recommended sequence of sections for a high-converting landing page, starting with a strong hero section and ending with a clear call to action.

```text
Hero (value prop + CTA)
↓
Social proof (logos or key metric)
↓
Problem agitation (why status quo is painful)
↓
Solution (how your product solves it)
↓
Features/Benefits (3-5 key capabilities)
↓
Social proof (detailed testimonials/case studies)
↓
Pricing or offer details
↓
Objection handling (FAQ)
↓
Final CTA
```

--------------------------------

### Humblytics Test Configuration JSON

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

Example JSON object defining the configuration for an A/B test in Humblytics. Includes test name, URL, hypothesis, variants with changes, goals, traffic allocation, and sample size requirements.

```json
{
  "name": "descriptive-test-name",
  "pageUrl": "/pricing",
  "hypothesis": "Changing CTA from 'Start Free Trial' to 'See Your Analytics' will increase clicks because heatmap shows users hesitate at commitment language",
  "variants": [
    {
      "name": "control",
      "weight": 50,
      "changes": []
    },
    {
      "name": "variant-a",
      "weight": 50,
      "changes": [
        {
          "selector": "#hero-cta",
          "attribute": "textContent",
          "value": "See Your Analytics"
        }
      ]
    }
  ],
  "primaryGoal": {
    "type": "event",
    "event": "signup_started"
  },
  "secondaryGoals": [
    { "type": "event", "event": "cta_clicked" },
    { "type": "metric", "metric": "bounce_rate" }
  ],
  "trafficAllocation": 100,
  "minimumSampleSize": 2400,
  "significanceLevel": 0.95
}
```

--------------------------------

### Example API Endpoints for Page Intelligence

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

These API endpoints can be used to retrieve page analytics, heatmap data, event data, and existing tests for a given property and URL. Ensure you have the necessary authentication and property ID.

```bash
GET /properties/{propertyId}/analytics/pages?url={pageUrl}
GET /properties/{propertyId}/heatmaps?url={pageUrl}
GET /properties/{propertyId}/analytics/events?url={pageUrl}
GET /properties/{propertyId}/tests
```

--------------------------------

### ROAS Ranking and Waste Detection Tiers

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Defines tiers for campaign performance based on ROAS, guiding actions for scaling, holding, fixing, or killing campaigns. Includes specific rules for waste detection.

```markdown
Tier | ROAS | Action
|------|------|--------|
**Scale** | > 3× | Increase budget 20-50%
**Hold** | 1.5-3× | Optimize creative/audience; budget stays
**Fix** | 0.5-1.5× | Audit targeting, creative, landing page before killing
**Kill** | < 0.5× | Reallocate budget immediately
```

--------------------------------

### Humblytics API Pages Endpoint

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Get a page-level breakdown of analytics data for a specified property and period. Useful for analyzing the performance of individual pages.

```http
GET /properties/{propertyId}/analytics/pages?period={period}
```

--------------------------------

### Humblytics API Devices Endpoint

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Get a device breakdown of analytics data for a specified property and period. This endpoint provides insights into user device usage.

```http
GET /properties/{propertyId}/analytics/devices?period={period}
```

--------------------------------

### Creative Brief Template for Ad Campaigns

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ad-expert/SKILL.md

A template to guide the creation of ad creative, outlining campaign details, target audience, key messages, tone, CTA, and visual/copy specifications.

```markdown
Campaign: [name]
Platform: [Meta / Google / TikTok / LinkedIn / YouTube]
Objective: [awareness / traffic / leads / sales]
Target Audience: [ICP description]

Key Message: [one sentence]
Supporting Points: [2-3 bullet points]
Tone: [professional / casual / urgent / educational / entertaining]
CTA: [specific action]

Visual Direction:
- Format: [image / video / carousel / stories]
- Style: [UGC / polished / minimal / data-driven / testimonial]
- Must include: [logo, product screenshot, etc.]
- Avoid: [stock photos, competitor references, etc.]

Copy Variations:
- Headline A: [...]
- Headline B: [...]
- Primary text A: [...]
- Primary text B: [...]
```

--------------------------------

### Pull Test Results API

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

API endpoint to fetch the results of a completed A/B test. This is a GET request to the results endpoint, requiring the property and test IDs.

```http
GET /properties/{propertyId}/tests/{testId}/results
```

--------------------------------

### Monitor Test Status API

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

API endpoint to retrieve the current status of an A/B test. This is a GET request to the tests endpoint, requiring the property and test IDs.

```http
GET /properties/{propertyId}/tests/{testId}
```

--------------------------------

### Clone AI Marketing Skills Repository

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/README.md

Clone this repository to use the AI marketing skills. This is the first step for setting up Claude Code.

```bash
git clone https://github.com/nicholasmorgan/ai-marketing-skills.git
```

--------------------------------

### Source .env file

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Source the .env file in your shell to load environment variables, such as the Humblytics API key, before running the agent. This is a necessary step for the skill to access credentials.

```bash
source .env
```

--------------------------------

### Growth Model Template

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/marketing-strategist/SKILL.md

A template for building a simple monthly growth model. Identify the single biggest lever for improvement.

```text
Monthly visitors: [X]
  x Signup rate: [Y%]
  = New signups: [Z]
  x Activation rate: [A%]
  = Activated users: [B]
  x Conversion rate: [C%]
  = Paying customers: [D]
  x ARPU: [$E]
  = New MRR: [$F]
  + Expansion MRR: [$G]
  - Churned MRR: [$H]
  = Net New MRR: [$I]
```

--------------------------------

### Skill File YAML Frontmatter

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/AGENTS.md

All skill files must begin with YAML frontmatter defining the skill's name, description, and metadata. This structure is essential for organizing and identifying agent skills.

```yaml
---
name: skill-name
description: When to use this skill (1-1024 chars). Include trigger phrases.
metadata:
  version: 1.0.0
  author: Humblytics
---
```

--------------------------------

### Fetch Conversion Events Breakdown

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Retrieve a breakdown of conversion events, such as signups and purchases. This helps in tracking key user actions.

```http
GET /properties/{propertyId}/forms/breakdown
```

--------------------------------

### Channel Mix Analysis Metrics

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Outlines key metrics for analyzing the channel mix, including paid, organic, and referral revenue shares, and blended Customer Acquisition Cost (CAC). Highlights red flags for diversification and tracking issues.

```markdown
- **Paid share**: % of revenue from paid ads
- **Organic share**: % from SEO/direct
- **Referral share**: % from partner/affiliate sources
- **Blended CAC**: Total ad spend / total acquired customers
```

--------------------------------

### Go-To-Market (GTM) Engine Components

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/marketing-strategist/SKILL.md

Define key elements for a successful launch or channel strategy, including ICP, problem stack, offer stack, and unit economics. Use to structure GTM planning.

```text
1. ICP (Ideal Customer Profile) — Demographics, firmographics, psychographics, behaviors
2. Problem Stack — The 3-5 problems your ICP faces, ranked by pain intensity
3. Offer Stack — Core offer + bonuses + guarantee + urgency/scarcity
4. Channel Strategy — Where your ICP spends time and attention
5. Message-Market Match — Copy that speaks directly to the ICP's language and pain
6. Conversion Mechanism — The specific path from first touch to purchase
7. Unit Economics — CAC, LTV, payback period, break-even timeline
```

--------------------------------

### Content Brief Template

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/content-strategist/SKILL.md

A template for creating detailed content briefs, outlining essential information for content creation such as title, format, keywords, audience, goal, and outline.

```text
Title: [working title]
Format: [blog post / newsletter / video / social / carousel]
Target keyword: [primary keyword] (volume: X, difficulty: Y)
Secondary keywords: [2-5 related terms]
Search intent: [informational / commercial / transactional]
Target audience: [specific ICP segment]
Goal: [traffic / leads / nurture / SEO / sales enablement]
Word count: [target length]
Outline:
  H1: [title]
  H2: [section 1]
    - Key points
  H2: [section 2]
    - Key points
  H2: [section 3]
    - Key points
Competitors to beat: [top 3 ranking URLs]
Unique angle: [what makes our take different]
Internal links: [related content to link to]
CTA: [what action should the reader take]
```

--------------------------------

### Load Environment Variables for Humblytics API

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/README.md

Load Humblytics API credentials from a .env file into your shell. This is required for API-connected skills.

```bash
cp .env.example .env
```

```bash
source .env
```

--------------------------------

### Email Sequence Output Format

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/email-sequences/SKILL.md

This is the standard format for generating an email sequence, including metadata, email content, and performance recommendations.

```text
SEQUENCE: [Name]
GOAL: [Primary outcome]
AUDIENCE: [Who receives this]
ENTRY TRIGGER: [What enrolls them]
EXIT TRIGGERS: [What removes them]

EMAIL 1 — "Subject line"
Send: [timing]
Preview text: [...]

[Full email body, ready to paste into ESP]

P.S. [...]

CTA: [link text → destination]

---

[Repeat for each email]

---

A/B TEST RECOMMENDATIONS:
- [Element to test, e.g. subject line email 1]
- [Expected lift]

PERFORMANCE BENCHMARKS:
- Expected open rate: [%]
- Expected CTR: [%]
- Expected conversion rate: [%]
- Watch for: [metric that indicates sequence health]
```

--------------------------------

### Content Pyramid Structure

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/content-strategist/SKILL.md

Illustrates a hierarchical content production model. Pillar content forms the base, supported by articles, and topped with daily distribution content.

```text
         [Pillar Content]              1x/month — deep, comprehensive
        /       |       \
   [Supporting Articles]               4x/month — targeted topics
      /    |    |    \
[Distribution Content]                 Daily — social, email, repurposed
```

--------------------------------

### Fetch UTM Source/Medium/Campaign Breakdown

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Retrieve a breakdown of traffic by UTM source, medium, and campaign. This is a core step in understanding traffic origins.

```http
GET /properties/{propertyId}/traffic/breakdown
```

--------------------------------

### Levels of Market Awareness (Schwartz)

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/marketing-strategist/SKILL.md

Match messaging to audience awareness levels, from unaware to most aware. Use to tailor communication for different stages of market understanding.

```markdown
| Level | Awareness | Marketing Approach |
|-------|-----------|-------------------|
| 5 | Most Aware | Direct offer, price, CTA |
| 4 | Product Aware | Differentiation, proof, comparison |
| 3 | Solution Aware | Show your mechanism is superior |
| 2 | Problem Aware | Agitate problem, introduce solution category |
| 1 | Unaware | Story, pattern interrupt, education |
```

--------------------------------

### The Value Equation (Hormozi)

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/marketing-strategist/SKILL.md

Maximize perceived value by adjusting dream outcome, likelihood of achievement, time delay, and effort/sacrifice. Use when crafting offers to increase customer desirability.

```mathematics
Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice)
```

--------------------------------

### Marketing Funnel Architecture

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/marketing-strategist/SKILL.md

Outline the core stages of a marketing system from traffic acquisition to customer retention and expansion. Use as a blueprint for building or analyzing marketing processes.

```text
TRAFFIC → CAPTURE → NURTURE → CONVERT → DELIVER → RETAIN → EXPAND
```

--------------------------------

### Fetch Stripe-Linked Revenue Data

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Retrieve revenue data linked to Stripe. This endpoint is crucial for calculating actual revenue attribution.

```http
GET /properties/{propertyId}/pages/breakdown?page_group=stripe
```

--------------------------------

### Output Format for Attribution Report

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/revenue-attributor/SKILL.md

Defines the structured output format for a comprehensive attribution report, including period, spend, revenue, top/bottom performers, channel mix, reallocation plan, and projected impact.

```text
PERIOD: [start] to [end]
TOTAL AD SPEND: $X
TOTAL ATTRIBUTED REVENUE: $Y
BLENDED ROAS: Z×

TOP 3 PERFORMERS:
1. [Campaign] — [ROAS]× — [Recommendation]
2. [Campaign] — [ROAS]× — [Recommendation]
3. [Campaign] — [ROAS]× — [Recommendation]

BOTTOM 3 (KILL CANDIDATES):
1. [Campaign] — [ROAS]× — $[spend] wasted
2. [Campaign] — [ROAS]× — $[spend] wasted
3. [Campaign] — [ROAS]× — $[spend] wasted

CHANNEL MIX:
- Paid: X%   Organic: Y%   Direct: Z%   Referral: W%

REALLOCATION PLAN:
[Specific budget moves with dollar amounts]

PROJECTED IMPACT:
[Expected ROAS lift and revenue gain]

TRACKING GAPS:
[Campaigns missing UTMs, ad sets with zero attribution, Stripe integration issues]
```

--------------------------------

### Benefits Over Features Translation Formula

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/copywriting/SKILL.md

Provides a formula for translating product features into customer benefits and desired outcomes.

```text
[Feature] → "which means" → [Benefit] → "so you can" → [Outcome]"
```

--------------------------------

### Email Sequence Structure

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/email-sequences/SKILL.md

Defines the standard structure for all emails within a sequence, emphasizing subject line, preview text, opening, body, call to action, and P.S. section.

```text
SUBJECT LINE (6-10 words, curiosity/benefit/specificity)
PREVIEW TEXT (extends or contradicts the subject, 40-90 chars)

OPENING (1-2 lines)
- Name the reader's current state or stir curiosity
- NEVER start with "We are excited..." or "Welcome to..."

BODY (3-5 short paragraphs)
- One idea per paragraph
- Use "you" 3× more than "we"
- Include a story, metric, or specific detail
- Build toward ONE call to action

CTA (1 primary, max 1 secondary)
- Specific verb + outcome: "See how Sarah did it" > "Click here"
- Single-line link or button

P.S.
- Often the most-read line
- Restate the CTA or add a curiosity hook
```

--------------------------------

### Google Ads Search Campaign Structure

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ad-expert/SKILL.md

Outlines the structure for Google Ads Search campaigns, including Campaign, Ad Group, and Keywords with Responsive Search Ads.

```text
Campaign (budget + settings)
  └── Ad Group (keyword theme)
       └── Keywords + Responsive Search Ad
```

--------------------------------

### SEO Audit Output Format

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/seo-strategist/SKILL.md

This is a template for structuring an SEO audit report, including sections for executive summary, current state, opportunities, technical issues, content gaps, and a 90-day roadmap.

```text
SEO AUDIT: [Site name]
DATE: [YYYY-MM-DD]
BENCHMARKED VS: [competitors]

EXECUTIVE SUMMARY:
[3-line headline: current state + biggest opportunity + expected impact]

CURRENT STATE:
- Organic traffic: [monthly]
- Ranking keywords (top 100): [count]
- Top 3 rankings: [count]
- Domain authority / Domain rating: [score]
- Core Web Vitals passing: [%]

TOP OPPORTUNITIES (ranked):

1. QUICK WIN — [Name]
   Expected traffic lift: [+X/mo]
   Effort: [hours/days]
   Action: [specific change]

2. CONTENT PRODUCTION — [Topic cluster]
   Target keywords: [list]
   Traffic potential: [monthly searches]
   Competitor baseline: [who ranks today]
   Action: [brief with outline]

3. STRATEGIC BET — [Topic authority / link building / technical]
   Expected impact: [traffic + ranking lift]
   Timeline: [quarters]

TECHNICAL ISSUES (severity-ranked):
- CRITICAL: [issues breaking rankings]
- HIGH: [issues limiting rankings]
- MEDIUM: [issues worth fixing eventually]

CONTENT GAPS (top 10):
[Table of keywords competitors rank for that you don't]

90-DAY ROADMAP:
Month 1: [quick wins + first 2 content pieces]
Month 2: [content continues + technical fixes]
Month 3: [content continues + link building kickoff]
```

--------------------------------

### Humblytics API Overview Endpoint

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Retrieve aggregate analytics metrics for a given property and period. This endpoint provides a high-level overview of key performance indicators.

```http
GET /properties/{propertyId}/analytics/overview?period={period}
```

--------------------------------

### Humblytics API Sources Endpoint

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Retrieve traffic source attribution data for a given property and period. This endpoint helps in understanding where website traffic originates.

```http
GET /properties/{propertyId}/analytics/sources?period={period}
```

--------------------------------

### Sample Size Formula

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

Formula to calculate the required sample size per variant for an A/B test. Inputs include baseline conversion rate, minimum detectable effect, significance level, and statistical power.

```text
n = (Z_alpha/2 + Z_beta)^2 * (p1(1-p1) + p2(1-p2)) / (p2 - p1)^2
```

--------------------------------

### Meta Campaign Structure

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ad-expert/SKILL.md

Defines the hierarchical structure for Meta (Facebook/Instagram) ad campaigns, consisting of a Campaign, Ad Set, and Ad.

```text
Campaign (1 objective)
  └── Ad Set (audience + placement + budget)
       └── Ad (creative + copy)
```

--------------------------------

### A/B Test Hypothesis Structure

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

This structure defines a complete A/B test hypothesis, including the test name, page URL, hypothesis statement, control and variant descriptions, primary and secondary metrics, and details about the element to be modified.

```text
Test Name: [descriptive-slug]
Page: [URL]
Hypothesis: IF we [specific change], THEN [primary metric] will [direction]
            BECAUSE [evidence from data]

Control: [current state description]
Variant: [proposed change description]

Primary Metric: [conversion event or goal]
Secondary Metrics: [engagement metrics to monitor]

Element Selector: [CSS selector for the element to modify]
Change Type: [text | style | visibility | layout | redirect]
```

--------------------------------

### Humblytics API Locations Endpoint

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/funnel-reporter/SKILL.md

Retrieve geographic data for a given property and period. This endpoint is useful for understanding the geographical distribution of users.

```http
GET /properties/{propertyId}/analytics/locations?period={period}
```

--------------------------------

### Duration Estimate Formula

Source: https://github.com/humblytics/ai-marketing-skills/blob/main/skills/ab-test-generator/SKILL.md

Formula to estimate the number of days required to reach statistical significance for an A/B test. It depends on the calculated sample size per variant, the number of variants, and the daily traffic to the page.

```text
Days = (n * number_of_variants) / daily_traffic_to_page
```

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