### Logo Implementation Checklist

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Provides a checklist for implementing the Labotech logo, covering minimum sizes, proportions, allowed variations, and strict prohibitions. It also specifies asset storage locations.

```markdown
# Logo implementation checklist

## Minimum sizes
- Print:   3.5 cm minimum width (full imagotipo)
- Digital: 100 px minimum width (full imagotipo)
- Below minimum size → use isotipo (icon) alone

## Proportions (modular grid unit = X)
- Full imagotipo: 25X wide × 6X tall
- Isotipo: square proportion (independent use allowed)
- Separation between isotipo and typography: 2X
- Clear space on all sides: minimum 1X

## Allowed variations
✅ Horizontal layout (isotipo left, text right)
✅ On light backgrounds with brand colors
✅ Negative/white version on dark backgrounds
✅ Single-color (monochrome) version

## Prohibited
❌ Stretching (altering width independently)
❌ Squishing (altering height independently)
❌ Rotating
❌ Rearranging components (e.g., stacking isotipo above text)
❌ Gradients or color blending on logo
❌ Low-contrast background pairings
❌ Replicating the custom logotype typeface in web content

## Asset storage
Logo files (SVG/PNG) live in the project's /public/assets/ directory,
not in this skill. Always reference the source file — never recreate.
```

--------------------------------

### Import Google Fonts and Define Typography Stack

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Imports the Nunito Sans font from Google Fonts and sets up the primary font stack for the body. It also maps brand weights to HTML elements for consistent typography.

```css
/* ─── Google Fonts import (web implementation) ─── */
@import url('https://fonts.googleapis.com/css2?family=Nunito+Sans:ital,wght@0,300;0,400;0,600;0,700;1,400&display=swap');

/* ─── Font stack ─── */
body {
  font-family: 'Nunito Sans', 'Aller', system-ui, sans-serif;
}

/* ─── Type scale mapped to brand weights ─── */
h1, h2, h3         { font-weight: 700; }  /* Aller Bold equivalent    */
h4, h5, .cta-label { font-weight: 600; }  /* Aller SemiBold           */
p, li, td          { font-weight: 400; }  /* Aller Regular            */
caption, .footnote { font-weight: 300; }  /* Aller Light              */

/* ─── Never do this ─── */
/* Do NOT attempt to recreate the logotype typeface in web content.   */
/* The logo must always be served as an SVG/PNG asset.                */
```

--------------------------------

### Declare `labotech-brand` Skill

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Front-matter declaration to activate the `labotech-brand` skill. Include this in any file where brand guidelines enforcement is needed.

```yaml
---
name: labotech-brand
description: "Labotech brand guidelines for website content and UI. Use when generating,
editing, or reviewing any website copy, UI components, landing pages, or marketing
content for Labotech. Triggers on: writing website text, creating page sections, 
designing CTAs, reviewing tone/voice, building UI with brand colors, or any content
that represents Labotech publicly. Labotech is a Venezuelan in-vitro diagnostics
(IVD) company serving clinical laboratories."
---
```

--------------------------------

### Homepage Hero Copy Options (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use these verbatim or adapt while preserving voice, tone, and messaging pillars for homepage hero sections.

```markdown
# ── Homepage Hero (choose one) ──────────────────────────────────────

Option 1:
  H1: Reliable diagnostics. Responsible support.
  Sub: Technical judgment and long-term partnership for Venezuelan laboratories.

Option 2:
  H1: Continuity you can trust.
  Sub: IVD solutions designed to stay operational — without compromising diagnostic quality.

Option 3:
  H1: Technical clarity in a complex market.
  Sub: Honest recommendations, specialized support, and sustainable solutions.
```

--------------------------------

### "How We Work" Copy (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use this ordered list verbatim or adapt for the "How We Work" section, ensuring it reflects the brand's process.

```markdown
# ── "How We Work" (ordered list) ─────────────────────────────────────

1. Understand your lab's reality (risk, volume, workflow)
2. Recommend the right-fit solution with clear tradeoffs
3. Implement with training and structured onboarding
4. Support with responsible, long-term continuity
```

--------------------------------

### Proof / Credibility Statements (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use these bullet points as proof or credibility statements, reinforcing Labotech's brand values.

```markdown
# ── Proof / Credibility Statements ───────────────────────────────────

- We prioritize diagnostic quality and patient safety.
- We set realistic expectations and deliver on what we promise.
- We build long-term relationships through consistency and support.
```

--------------------------------

### Define Official Brand Colors with CSS Variables

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Sets up CSS custom properties for the primary brand colors and their extended scales. These variables define the official palette for web use, ensuring consistency in application.

```css
/* ─── Official Brand Colors (from Labotech Visual Identity Manual) ─── */

:root {
  /* Primary brand colors */
  --brand-green:      #52B247;  /* Pantone 361 CP  — primary CTAs, accents */
  --brand-blue:       #0072B1;  /* Pantone 2196 CP — links, headers, trust */
  --brand-dark-gray:  #595959;  /* Body text, neutral UI                   */

  /* Green scale */
  --green-50:   #EDF7EC;  /* Success backgrounds, badges       */
  --green-100:  #D4EDD2;  /* Hover backgrounds                 */
  --green-200:  #A9DBA5;  /* Success borders                   */
  --green-400:  #52B247;  /* Base — primary CTAs               */
  --green-600:  #3D8A35;  /* Hover / active states             */
  --green-800:  #214C1D;  /* Text on light green backgrounds   */

  /* Blue scale */
  --blue-50:    #E5F2FA;  /* Info backgrounds, cards           */
  --blue-100:   #B3D9EF;  /* Hover backgrounds                 */
  --blue-200:   #80BFE4;  /* Borders, visited links            */
  --blue-400:   #0072B1;  /* Base — links, headers             */
  --blue-600:   #005B8E;  /* Hover / active states             */
  --blue-800:   #002D47;  /* Text on light blue backgrounds    */

  /* Neutral scale */
  --neutral-50:   #F8F9FA;  /* Page background, surface        */
  --neutral-100:  #E8E8E8;  /* Borders, dividers               */
  --neutral-200:  #BDBDBD;  /* Disabled text, placeholders     */
  --neutral-400:  #595959;  /* Base — body text                */
  --neutral-600:  #333333;  /* Headings, primary text          */
  --neutral-800:  #1A1A1A;  /* Maximum contrast text           */

  /* Semantic colors */
  --color-success:    #52B247;  /* = brand green                */
  --color-info:       #0072B1;  /* = brand blue                 */
  --color-warning:    #F59E0B;  /* Amber                        */
  --color-error:      #DC2626;  /* Red                          */
  --color-background: #FFFFFF;
  --color-surface:    #F8F9FA;  /* = neutral-50                 */
}
```

--------------------------------

### Audience Map: Technical Leads / Heads of Lab (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Tailor content for Technical Leads/Heads of Lab by emphasizing technical depth, honest tradeoffs, structured training, and specialist support.

```markdown
## B) Technical Leads / Heads of Lab
Primary concerns: validation, QC, performance consistency, troubleshooting, training

Messaging focus:
  - Technical depth and honest tradeoffs
  - Structured onboarding and training programs
  - Responsive specialist support

Sample headline: "Technical judgment at every step — from product selection
                  to validation, QC setup, and ongoing troubleshooting."
```

--------------------------------

### Messaging Pillars Overview (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

These four pillars must be represented across website sections and marketing content. Map each section to at least one pillar.

```markdown
# Four messaging pillars — map each section to at least one

1. TECHNICAL JUDGMENT
   "We recommend what fits your lab's reality, risk profile, and growth path —
    not what has the highest margin."

2. SPECIALIZED SUPPORT
   "Continuity through structured onboarding, training, preventive practices,
    and responsive follow-up — not just a helpline number."

3. TRUST & TRANSPARENCY
   "Honest recommendations, clear expectations, and long-term accountability. 
    We tell you the technical truth, even when it complicates a sale."

4. OPERATIONAL SUSTAINABILITY
   "Solutions that are clinically sound AND economically viable in Venezuela's
    operational context. Neither cheap-at-any-cost nor unaffordably elitist."

# Pillar mapping example for site IA:
#   Home           → Pillars 1, 3, 4
#   Solutions      → Pillar 1, 4
#   Support        → Pillar 2
#   About          → Pillars 3, 4
#   Resources      → Pillar 2
```

--------------------------------

### Homepage Sub-hero Copy (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use this copy block for the homepage sub-hero section, maintaining brand voice and messaging.

```markdown
# ── Homepage Sub-hero ────────────────────────────────────────────────

We help labs choose, implement, and sustain diagnostic solutions that balance
quality, cost, and operational reality — always prioritizing patient health.
```

--------------------------------

### Audience Map: Lab Owners / Directors (Markdown)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Tailor content for Lab Owners/Directors by focusing on long-term partnership, sustainable cost-quality balance, and accountability.

```markdown
# Audience map — content targeting guide

## A) Lab Owners / Directors
Primary concerns: continuity, reputation, sustainability, predictable outcomes

Messaging focus:
  - Long-term partnership, not one-off sales
  - Sustainable cost-quality balance
  - Accountability when things go wrong

Sample headline: "Solutions designed for operational continuity,
                  backed by a partner with long-term accountability."
```

--------------------------------

### Google Fonts Import for Nunito Sans

Source: https://github.com/aliriocastro/labotech-brand-skill/blob/main/references/visual-identity.md

Import the Nunito Sans font family from Google Fonts to use as the web alternative to Aller. This import includes specific weights and styles.

```html
https://fonts.googleapis.com/css2?family=Nunito+Sans:ital,wght@0,300;0,400;0,600;0,700;1,400&display=swap
```

--------------------------------

### Brand Voice Checklist and Vocabulary

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use this checklist to ensure content adheres to Labotech's brand voice: expert, direct, clinically responsible, and transparent. It also provides a quick reference for approved and prohibited vocabulary.

```markdown
# Voice checklist for a new landing page section

✅ CORRECT — Follows brand voice:
"We evaluate your lab's risk profile before recommending any solution.
 If a product does not fit your operational reality, we will tell you."

❌ INCORRECT — Violates brand voice:
"World-class diagnostics guaranteed! Best prices in the market — buy now
before this limited-time offer expires!"

# Vocabulary quick-reference
USE:       reliability · continuity · technical judgment · responsible support
           validation · preventive · sustainability · trust · transparency

NEVER USE: cheapest · miracle · guaranteed results · world-class (unless proven)
           best in the market · number one · zero downtime · aggressive competitor talk
```

--------------------------------

### Brand Ethics Checklist

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Verify these non-negotiable ethical guidelines before publishing any content. They cover patient focus, honesty, realistic promises, quality-cost balance, and relationship building.

```markdown
# Non-negotiable checklist — verify before publishing any content

1. Patient first
   - Diagnostic quality > closing a sale
   - Never suggest a product reduces clinical accuracy to cut costs

2. Radical honesty
   - Tell the technical truth even if it costs a sale
   - Disclose known limitations, tradeoffs, or constraints

3. Never overpromise
   - Do NOT write "guaranteed uptime", "zero failures", or similar absolute claims
   - Use: "designed for operational continuity" or "built to minimize interruptions"

4. Quality-cost balance
   - Neither "cheap at any price" nor "elitist and unaffordable"
   - Reflect Venezuela's operational and economic reality

5. Long-term relationships over volume
   - CTAs should invite dialogue, not push transactional urgency
   - Preferred: "Request a technical consultation"
   - Avoid:    "Buy now" / "Limited time offer"
```

--------------------------------

### Preferred and Prohibited CTAs (HTML)

Source: https://context7.com/aliriocastro/labotech-brand-skill/llms.txt

Use preferred CTAs for a consultative, relationship-oriented tone. Avoid prohibited CTAs that are transactional or salesy.

```html
<!-- ✅ Preferred CTAs — consultative and relationship-oriented -->
<button class="cta-primary">Request a technical consultation</button>
<button class="cta-primary">Talk to a specialist</button>
<button class="cta-secondary">Evaluate a solution for your lab</button>
<button class="cta-secondary">Plan your upgrade path</button>

<!-- ❌ Prohibited CTAs — transactional, salesy, urgency-driven -->
<!-- <button>Buy now</button>                          -->
<!-- <button>Limited time offer — act fast!</button>  -->
<!-- <button>Get the best price today!</button>        -->
```

```html
<!-- Example: Hero section CTA pattern -->
<section class="hero">
  <h1>Reliable diagnostics. Responsible support.</h1>
  <p>Technical judgment and long-term partnership for Venezuelan laboratories.</p>
  <a href="/contact" class="cta-primary">Request a technical consultation</a>
</section>
```

=== COMPLETE CONTENT === This response contains all available snippets from this library. No additional content exists. Do not make further requests.